Client Overview
Ahmet Dogan is a licensed Ontario mortgage agent (FSRA #M22000227) based in Vaughan and serving Toronto, the GTA and Ontario province-wide. He works across a lender network of more than 30 and focuses on complex files — self-employed income, investment properties, and applications that do not fit a bank’s standard template.
Challenges
An independent agent competing against the major banks starts from a trust deficit, in one of the most competitive search markets in Canadian finance. Mortgage customers also research for weeks before they call, so a brochure site would lose them to whoever answered their questions first. On top of that, every claim on the site had to stay inside FSRA advertising rules for licensed agents — wording that is unremarkable in other industries becomes a compliance problem here.
Our Solution
- Built a custom WordPress site structured around trust before persuasion — licence number, credentials and Google reviews visible before the visitor scrolls.
- Replaced brochure copy with nine Ontario-specific calculators: payment, land transfer tax, closing costs, maximum mortgage, purchase, renewal, comparison, required income and debt service.
- Built the calculations on real Ontario rules — the federal stress test, CMHC insurance premiums, and Toronto’s municipal land transfer tax stacked on top of the provincial one — so the numbers match what a buyer will actually face.
- Wrote long-form guides for first-time buyers, renewals and investment property, plus a dedicated self-employed mortgage page aimed squarely at the files banks decline.
- Implemented deep structured data — FinancialProduct, Person, Organization, AggregateRating, OfferCatalog, EducationalOccupationalCredential and FAQ markup — so search engines and AI assistants can identify, trust and quote the practice.
- Integrated the My Mortgage Toolbox app for rate alerts and one-tap contact with the agent.
- Kept every headline, claim and testimonial inside FSRA advertising rules for licensed agents.
Results & Impact
- Nine working calculators give search traffic a reason to arrive and a reason to stay, rather than a contact form and a phone number.
- Structured data and FAQ markup make the practice legible to Google and to AI assistants answering Ontario mortgage questions.
- Credential, licensing and review signals sit above the fold, closing the credibility gap against a bank branch.
- Guides and calculators capture research-stage searches months before a customer is ready to apply, then hand them to a booking path.
Timofey did an incredible job on my website. From start to finish he was easy to deal with, quick to respond, and open to unlimited revisions until it was exactly what I wanted. He helped me out a ton and clearly cared about getting it right, not just getting it done. Highly recommend to anyone who needs a site built properly.
About Timofey.ca — Timofey.ca is a Toronto-based web design and WordPress development studio serving small businesses across the GTA and remotely across Canada, with a 5.0-star Google rating from 27+ reviews. Explore our WordPress development, e-commerce, website redesign, and GEO optimization services, browse more case studies, or request a free quote — response within one business day.